18 March 2022: Dynata published Global
Consumer Trends Series: The New Experience Economy
Nearly everyone’s lives have been changed by
the pandemic, and for almost half of the global population, the change was
profound. The pandemic also led to widespread digital adoption as people were
empowered to work, shop, and connect with others from the comfort of their own
homes.
New mindsets and behaviours have emerged as people
redefined their values and reconfigured their lives to put renewed priorities
first. Ongoing isolation, stress and health concerns led people to prioritise
quality time with loved ones and to focus more on their physical or mental
health. Being able to work from home or have a flexible schedule has helped
people find balance, and now it’s the most desired job quality.
The pandemic also moved more people to shop
online, and while most appreciate the convenience, not being able to touch a
product or ensure its quality are seen as the major drawbacks. Could augmented
reality shopping fill the gaps? Among shoppers who expressed some interest in
an AR-shopping experience, 3 out of 4 say it could lead to a purchase.
Demand for virtual culture and entertainment
during the pandemic also grew as people moved online to work out, take classes,
see concerts, travel or experience culture. About 1 in 4 consumers globally are
interested in these types of virtual experiences but say it’s just not the same
as being there in person. Will immersive technology be able to replicate the
feeling of being there in person in the metaverse?
How we pay and get paid may also evolve as
more people are becoming invested in alternative currencies. Globally, 1 in 5 people
have bought or invested in a cryptocurrency, and 1 in 4 are open to getting
paid in crypto.
Dynata’s
newest report, Global
Consumer Trends: The New Experience Economy, uses
responses from 11,000 consumers across 11 countries – Australia, China, Japan, the
US, Canada, the UK, France, Spain, Germany, Italy and the Netherlands – for
innovators looking to shape the future of work, shopping, payments and culture.
To attend the Global Consumer Trends: The New Experience Economy webinar, sign up
here.
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