Across the world, rising costs are causing
anxiety and financial struggles for consumers.
The worldwide impact of inflation is
affecting their outlook and behaviour. More than half of consumers globally are
struggling financially because of inflation and the increasing price of fuel,
housing and everyday goods. Russia’s war on Ukraine intensifies their concerns
around supply-chain disruptions related to the pandemic, almost half say the
war has influenced a recent purchasing decision.
As a result, having arrived at an “Economic
Crossroads” themselves, people are deciding how to cope with inflation
anxieties, and changing their behaviour in significant ways.
They’re becoming more cost-conscious,
bargain-hunting, buying less on impulse and going out less. They’re becoming
less brand loyal, as rising costs makes this luxury unaffordable. Over half also
think it’s a good idea to stock up on what they need, due to potential
supply-chain disruptions.
Rising fuel prices have caused 84% of
drivers to change their behaviour — mainly by taking fewer car trips, but also
traveling shorter distances and spending less in other areas. Inflation is
boosting interest in “greener” vehicles: three in four consumers who currently
have a vehicle are at least somewhat interested in getting an electric or
hybrid vehicle next time.
Inflation is also causing consumers to manage
their money differently. Compared to a year ago, 41% of savers are setting
aside more today, and over one-third of investors have a more conservative
allocation. When it comes to housing affordability, high costs lead 76% of
consumers globally to believe it’s hard to find a place to live. Twenty-seven
percent of workers are pushing retirement further in the future.
Rising costs are affecting Millennials more
than any generation, with Gen Z not far behind. Millennials are the likeliest
to be looking for deals. Gen Z and Millennials, both at 79%, are most likely to
be saving money on a regular basis. More than a third of these groups aren’t
confident they could afford to buy or rent a suitable home if they had to.
Dynata’s newest report, “Global Consumer Trends: The Economic Crossroads”,
uses responses from over 11,000 consumers across 11 countries: the U.S.,
Canada, the U.K., France, Spain, Germany, Italy, the Netherlands, China, Japan
and Australia to better understand how the evolving economic landscape affects
consumer behaviour and its impact on businesses.
|
當(dāng)前位置：
友情鏈接
